I CAN DO THIS, TOO!

CREATABLY Advertising

I was a freelance copywriter for Creatably for a year. I worked on campaigns for Gimme Beauty, Spoonful of Comfort, the Autopilot money managing app, Luminous Inventory Solutions, Cosset bath bombs, ZeLo Clean, and Saalt period care. Here are a few digital ads I wrote:

THIS COSSET SPEED PARODY AD GOT 10K TIMES THE NUMBER OF FACEBOOK VIEWS AS COSSET’S OTHER FACEBOOK VIDEO CONTENT.

OUR DIRECTIVE WAS TO WRITE A FUNNY, DISRUPTIVE DIGITAL AD FOR ZELO CLEAN THAT DIDN’T RESEMBLE OTHER ADS FOR CLEANING PRODUCTS. I WROTE THIS WEIRD GUY RIGHT HERE.

TV LAND

I was a full-time staff writer at TV Land for two and a half years. There, my job was to promote TV Land’s programming via TV commercials, digital ads, billboards, and taglines. The programming was a mix of original shows, reruns, and 80s movies aimed at Gen X.

I WROTE THIS COMMERCIAL TO PROMOTE THE ANNUAL TV LAND ICON AWARDS.

I WROTE LOTS OF ADS TO PROMOTE THE SHOW MOM, INCLUDING THIS:

DRAMA ALERT! I WORKED ON THIS SEASON TWO TEASER TRAILER FOR IMPASTOR.

I GOT TO WATCH SO MUCH GOLDEN GIRLS AT THIS JOB! I WROTE TV COMMERCIALS AND FOUND FUN, SHAREABLE CLIPS FOR SOCIAL:

OTHER

As the editorial director of SparkNotes for three years, I not only oversaw the business and creative strategies for our brand, I also wrote and helped design digital ads for paid partnerships, like these ads aimed at getting college kids to order textbooks from Barnes & Noble:

Here’s a sample from the SparkNotes microsite I helped create to promote The Hunger Games movie.

I recently wrote a slew of digital ads starring a celebrity for Dream Games new addition, Royal Kingdom. Will they go viral? Will they even be made? Crystal ball says UNCLEAR.